A UX/UI Designer with expertise in B2B SaaS and marketplace products, skilled in user research, interviews, usability testing, data analysis, wireframing, prototyping, and visual design.
👋 Hello, I'm Parul Sharma, a UX/UI Designer with close to 7 years of experience in designing and developing B2B SaaS and marketplace products.
I specialize in creating intuitive, user-centered designs that enhance usability, engagement, and business outcomes. My expertise spans across user research, prototyping, A/B testing, and building scalable design systems. I’ve worked closely with cross-functional teams—PMs, engineers, and stakeholders—to drive data-informed design decisions.
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Leveraging Gen AI to…
Learn — help users quickly analyze data and understand the causes driving a discrepancy between a financial plan and predicted actual.
Explore — rapidly create different scenarios and understand their impact.
Design Principles
After my research, I was able to identify design principles that guided my design decisions as I began ideation:
The user guides the AI, AI doesn't lead or guide the user.
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We want to be sure to earn the trust of our professional users by allowing them to be in control of what Gen AI produces for them. We only provide suggestions when we have extremely high confidence in its relevance.
The Gen AI output is bound to the context.​
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Prompts and queries are limited to what is relevant to a page. This is important so that the AI doesn’t have to distinguish the user's intent.
Provide data sources.
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We provide backing data to the user for them to validate any analysis that Gen AI has provided so they can be sure that the response is factual. This gives them the option to verify insights themselves, and also increases trust since the AI is effectively citing its sources.
Our AI is built in, not bolted on.​
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I wanted to make sure the AI experience in my designs were differentiated and aided our user flow in a way that was truly beneficial to our user’s goals. I was careful to embed AI into the application, as opposed to throwing a chat bot in a side panel and expecting the user to seek it out themselves.
